Label & Narrow Web Magazine, 23 February 2021
Blockchain allows unique data to be stored in the crypto-tag that vouches for the authenticity and integrity of the product.
Between 30 and 60% of all medicines on offer in Côte d’Ivoire are believed to be fake. Many Ivorians can only afford to purchase essential medicines on the street, which is where counterfeit goods circulate freely.
Every year, almost 400,000 people die of malaria in Africa. The World Health Organization estimates that a further 116,000 fall prey to counterfeit malaria medicines. German start-up authentic.network has come up with a solution to this problem in the form of a novel anti-counterfeiting code based on advanced blockchain technology. This globally unique pilot project, which is funded by the German Federal Ministry for Economic Cooperation and Development, was officially launched on February 19 by Frank Theeg, founder and co-CEO of authentic.network, during an official visit to Africa, where he was received by Eugène Aka Aouélé, the Minister of Health of Côte d’Ivoire (Ivory Coast), and Ingo Herbert, the German ambassador to the country.